Urban Pool

Urban Pool

Designed for urban, small-acreage, and specialty crop farmers to compete in emerging and niche markets.

What is the Urban Pool?

The Urban Pool serves farmers who operate differently—those with limited acreage, urban locations, or specialty products that don't fit traditional commodity channels.

Urban farmers face unique challenges: limited space, urban soil concerns, zoning restrictions, and the need to maximize revenue per square foot. Specialty crop producers often grow high-value items that require specific buyer relationships and marketing approaches.

This pool connects these producers with the restaurants, specialty grocers, and direct-to-consumer channels where quality, story, and uniqueness matter more than volume.

Pool Highlights

  • Niche Market Access

    Connect with buyers who value quality over volume.

  • Small-Scale Support

    Designed for operations under 5 acres, including backyard farms.

  • Technical Assistance

    Urban-specific guidance on production and challenges.

  • Value-Added Development

    Support for creating processed products from your harvest.

  • Specialty Crop Focus

    Herbs, microgreens, ethnic vegetables, and unique products.

Who It's For

Is the Urban Pool Right for You?

Urban Farmers

Growing food in cities, from backyard plots to community gardens.

Small-Acreage Producers

Operations under 5 acres maximizing production per square foot.

Microgreen & Herb Growers

High-value products for restaurants and specialty markets.

Ethnic & Specialty Vegetable Growers

Culturally relevant crops serving diverse communities.

Season Extension Operators

High tunnel and greenhouse production year-round.

Beginning Farmers

Starting small with plans to grow and learn.

How It Works

Quality and Story Drive Success

In specialty markets, your story and quality matter as much as your volume.

1

Identify

We help identify the best market channels for your unique products.

2

Grow

Focus on quality and uniqueness that specialty buyers value.

3

Connect

We facilitate relationships with restaurants, grocers, and direct channels.

4

Thrive

Build sustainable income from your small-scale operation.

Frequently Asked Questions

Have questions about the Urban Pool? Find answers here.

Urban farming includes any food production in urban or peri-urban areas, from backyard gardens scaled for market to rooftop operations and community farms. If you're growing food in or near a city and want market access, this pool is for you.
Specialty crops include items like herbs, microgreens, edible flowers, ethnic vegetables, and other products that serve niche markets. These crops often command premium prices but require specific market channels.
Absolutely. This pool is specifically designed for small-acreage producers. Our aggregation model allows you to combine your harvest with other small producers to meet buyer requirements while still receiving individual fair compensation.
Yes. We offer guidance on maximizing small-space production, season extension, urban-specific challenges like soil contamination, and value-added processing to increase revenue from limited space.

Ready to Grow With Us?

Register for membership to access markets that value quality, story, and uniqueness.

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