Produce Pool

The Produce Pool connects produce farmers to fair pricing, coordinated distribution, and data-informed market strategies.

What is the Produce Pool?

The Produce Pool is our primary program for produce farmers. By aggregating harvests from multiple member farms, we create the volume and consistency that wholesale buyers, institutions, and food hubs require—while ensuring that individual farmers receive fair compensation for their work.

Through the Produce Pool, members access markets they couldn't reach independently, benefit from coordinated logistics, and participate in pricing decisions through democratic governance structures.

This is not about losing your identity as a farmer—it's about gaining the collective power to compete in markets that have historically excluded small and socially disadvantaged producers.

Pool Highlights

Aggregated Sales
Combine volumes to meet wholesale and institutional requirements.
Fair Pricing
Transparent, member-informed pricing that accounts for true costs.
Coordinated Logistics
We handle distribution complexity so you can focus on farming.
Seasonal Planning
Data-informed planning helps align production with market demand.
Member Governance
Elected farmer committees guide pool direction and policy.

Who It's For

Is the Produce Pool Right for You?

Produce Farmers

Growing vegetables, fruits, or specialty crops and looking for consistent, fair market access.

Small to Mid-Scale Operations

From 1 acre to 100+ acres—our aggregation model works across scales.

Farmers Seeking Wholesale Markets

Ready to move beyond farmers markets into institutional, wholesale, or food hub channels.

Beginning Farmers

New to farming but committed to building a sustainable operation with cooperative support.

Experienced Growers

Established farmers seeking to expand market access while maintaining fair pricing.

Organic & Sustainable Producers

Certified or practicing organic/sustainable methods with stories that resonate with buyers.

How It Works

From Your Farm to Market

A transparent process that puts farmers first.

Plan

Seasonal planning meetings help align your production with market opportunities.

Grow

Focus on what you do best—growing quality produce on your land.

Aggregate

Harvests are collected locally and combined for market delivery.

Get Paid

Receive fair, transparent payment based on your contribution and agreed pricing.

Real Outcomes for Members

Produce Pool members have reported significant improvements in their operations:

Access to buyers they couldn't reach independently
More predictable income through coordinated sales
Reduced time spent on marketing and logistics
Connection to a supportive network of fellow farmers

“Before the Co-Op, I was selling at the farmers market and barely breaking even. Now I'm supplying restaurants and schools through the Produce Pool. The pricing is fair, and I finally feel like my work is valued.”

Frequently Asked Questions

Have questions about the Produce Pool? Find answers here.

The Produce Pool accepts a wide variety of fruits and vegetables, including greens, tomatoes, peppers, squash, root vegetables, and more. Seasonal availability and market demand guide our focus each season. Contact us to discuss your specific crops.

Pricing is determined collaboratively through member committees using market data, cost of production, and fair compensation principles. We aim for transparency—you'll know exactly how prices are set and what factors influence them.

Minimum requirements vary by crop and market channel. Our aggregation model allows smaller producers to participate by combining harvests. During onboarding, we'll work with you to understand your capacity and match you with appropriate opportunities.

The Co-Op coordinates logistics through regional aggregation points. Depending on your location and volume, we may arrange pickup or ask you to deliver to a local hub. We handle the complexity of getting products to buyers.